Flügel
Yet Flügel is the most successful brand at this moment. "In addition to the Netherlands, we are increasingly gaining a foothold abroad, including in Scandinavia and especially Denmark. In addition, we are busy putting the drink on the market in Germany and we are in talks with potential partners in Bali and Japan. We are also currently exploring the Chinese market. For many other drinks, substitutes can be found abroad, but this does not apply to Flügel. Flügel is simply unique, as a drink, but certainly also as an experience. We have been building this brand for a long time. But building a brand is really step by step, especially abroad it is difficult. Moreover, we also take the most difficult route by wanting to make a brand great through the hospitality industry. We start with a few things, where we put the experience, the bottles, flag lines, the duck, the buckets and the fireworks. And when it catches on, the Flügel brand becomes more and more a household name. "
Politics and legislation
Of course there are also all kinds of external developments that influence the ins and outs of the company. "In addition to economic developments, we must always take into account politics and ever-changing legislation. Raising the age limit for buying and drinking alcoholic beverages in public from 16 to 18 had a major impact on the hospitality industry and therefore also on us. We saw that the big brands were reorganizing their field service during the crisis, but we did not. Also to continue supporting the entrepreneurs and to ensure that we could continue to earn money together. Because as a result of the crisis and the raising of that age limit, many catering businesses remained empty. We continued to visit them and, for example, made sure that they could hire a DJ or an artist with a discount. We also took care of the decoration of the case. Something happened and the audience came to that. This way we managed to generate goodwill with the entrepreneurs. In exchange, they wanted to promote our products. Because we remained behind the entrepreneurs at the time, we are now being given it in better times. "
Abroad
Expansion abroad and achieving an increase in scale is definitely FLS's mission. Remco: "It is difficult to build a brand abroad. It is very nice if you know people locally who know how the legislation works and how we should build it up in terms of logistics and sales. Every country has its own laws and regulations, but culture also plays an important role. We hope that we can use FACET's international network for this.
